In the music industry, kids are using the media in a very different manner than their parents. It is much more common to see people under the age of 40 listening to illegaly downloaded music on an iPod than a 75 year old granny. This shows the clear difference in the way we, the young'uns, and them, the oldy's; consume music. The older generations are much more likely to still be using the dated CD's while the younger consumers find entertainment more in smaller, compact devices.; like an mp3 player. However, it is become increasingly clear that older people are also using downloads to get the latest songs rather than buying the costly album or single CD's. The digital divide has meant that younger people feel that they have to purchase these products like the iPod to be cool, whereas the older generation have no reason to look cool.
Within the television industry, the differences do not differ greatly because both old and young generations use the latest services like Sky+. The digital switchover shows that the elderly had reported Sky+ useful and easy to use which shows that you don't have to be young or old for television to be easy to handle. However, it is known that the advancement in technology has enabled people to view television programmes through a variety of different media's such as mobile phones and the internet (podcasts). The older generations do not take advantage of this development within the television industry.
Subscribe to:
Posts (Atom)
