The sale of teenage girl magazines is begininning to decrease because the girls could gain the information from new technology, like the internet and mobile phones. In April 2007, National Magazines - publisher of Cosmopolitan and Cosmo Girl! - decided to do something about the decrease on their sales, as a result, they launched a digital weekly magazine for teens called Jellyfish. The readers signed up to be sent the 'eMag' by email. In each issue of Jellyfish, the email featured interactive elements and 'pages' that can be 'turned'. However, Jellyfish proved to be unpopular and few people signed up to have the magazines sent to them through email. As a result, National Magazines closed Cosmo Girl! in June and the Jellyfish experiment was drawn to a close in August.
Jellyfish info:
http://www.magsite.co.uk/store/free-trial-offers/jellyfish-free-online-magazine/prod_2320.html
Jellyfish info:
http://www.magsite.co.uk/store/free-trial-offers/jellyfish-free-online-magazine/prod_2320.html
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